Privacy Policy 🔒
Last Updated: 15 May, 2025 | Protection & Data Security Guidelines
At Riva Mart, accessible from www.rivamart.com, one of our top priorities is the privacy and security of our visitors and customers. This Privacy Policy document outlines the types of personal data that is collected, recorded, and protected by Riva Retail Pvt. Ltd.
1. Information We Collect
When you browse, register, or place an order on Riva Mart, we collect personal information that you voluntarily provide to us:
- Personal Identification Details: Full Name, Email Address, Phone Number, Date of Birth.
- Shipping & Billing Information: Street Address, City, State, Pincode, Country.
- Order & Transaction Records: Purchased items, invoice amounts, order dates, delivery logs.
- Device & Usage Data: IP Address, browser type, operating system, pages visited, and session duration.
2. How We Use Your Information
We use the collected information for specific, legitimate business purposes, including:
- Fulfilling, shipping, and tracking your product orders.
- Sending SMS, WhatsApp, and Email order updates, OTPs, and invoices.
- Providing customer support and responding to inquiries.
- Improving user interface, product recommendations, and website performance.
- Preventing fraudulent transactions and ensuring account security.
3. Payment Gateway & Financial Data Protection
Your financial security is our highest priority. Riva Mart complies with strict data protection guidelines for online payments:
Zero Financial Data Storage Policy
All payment transactions are encrypted using High-Grade 256-bit SSL technology. Payment details (Credit/Debit Card numbers, Expiry Dates, CVVs, Bank Passwords, and UPI PINs) are processed directly by certified Payment Gateways (Razorpay / PayU / PhonePe) and are never stored on Riva Mart servers.
4. Cookies & Tracking Technologies
Riva Mart uses cookies to enhance user experience, remember shopping cart items, and analyze website traffic. You can choose to disable cookies through your individual browser settings; however, certain website functionalities (such as cart persistence) may be limited.
5. Third-Party Service Providers
We do not sell, trade, or rent your personal information to third parties. We share data only with trusted service partners for order delivery and system administration:
- Logistics Partners: BlueDart, Delhivery, Ekart, India Post (Name, Phone & Shipping Address only).
- Payment Gateways: Razorpay / PayU / PhonePe for payment verification.
6. Data Retention & Your Rights
You have the right to access, update, or request the deletion of your personal account details at any time through your Account Profile page or by emailing our Privacy Officer at privacy@rivamart.com.
7. Updates to This Policy
We may update our Privacy Policy periodically to reflect changes in legal or operational practices. Updated versions will be posted on this page with a revised "Last Updated" timestamp.